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THE JUMPSTART CAMPAIGN IS WORKING TOWARDS A SMARTER STRATEGY FOR DEFIBRILLATOR ACCESS ACROSS THE UK

During a cardiac arrest, every second counts. With more than 40,000 out-of-hospital cardiac arrests (OHCAs) each year in the UK and survival rates stuck at 1 in 10, we cannot afford to further delay finding a solution to this problem. Defibrillators dramatically increase the chances of survival, up to 70% when used within minutes, but too often they are simply out of reach or inoperable.


While more defibrillators are now found in public spaces, access remains patchy and unreliable, particularly in rural communities and residential areas, where most cardiac arrests occur. Recent investigations have also shown that many of these public defibrillators are inaccessible or ill-maintained. This is not just a logistical issue, but a serious gap in provision that demands systemic change.

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By equipping every new car with a defibrillator, we can turn everyday vehicles into mini ambulances and save thousands of lives each year.

Cars are one of the most ubiquitous assets in modern life. Parked on driveways, outside schools, workplaces and shops, they are frequently already at or near the scene of medical emergencies. Indeed, roughly 80% of all OHCAs occur in or near the home. By equipping every new car with a defibrillator, we can turn everyday vehicles into "mini ambulances” and ensure a more mobile and targeted network of defibrillators.


To meet this challenge, the JumpStart Campaign, conceived and founded by philanthropist Jonathan Harris CBE FRICS, has been pushing for urgent legislative action to mandate the inclusion of Automated External Defibrillators (AEDs) in all new cars sold in the UK. By pairing defibrillators with cars, the JumpStart proposal not only ensures their ubiquity but, by integrating their maintenance into the MOT, reduces the chance they are found faulty at the crucial moment. It is a simple, scalable, and powerful intervention that could save thousands of lives each year.


Since 2025, JumpStart has been speaking with ministers and officials from key government departments. including the Department for Transport and Department of Health and Social Care, to highlight the urgent problems facing defibrillator access and the role the JumpStart proposal can play in addressing them.


The campaign has also held discussions with key stakeholders across the medical, motor and parliamentary landscapes to ensure the proposal is ready to address the most pressing medical, technical and political realities facing defibrillator provision, and in March 2026 convened leading voices for a dinner in Parliament, hosted by Amanda Hack MP.


With polling demonstrating not only a strong desire for government action on cardiac arrests but public support for its proposal, the JumpStart campaign is perfectly positioned to lead the conversation on smarter access to defibrillators. 

Resources

Polling data #1

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Full results from our consumer poll conducted on 12 June 2025 to a nationally representative sample

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Press release #1

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Full press release on our June 2025 consumer poll

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Polling data #2

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Full results from our second consumer poll conducted on 5 December 2025 to a nationally representative sample​

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Press release #2

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Full press release on our December 2025 consumer poll​​​

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Email Template

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Support our cause by using this template to urge your MP to take action  and save lives

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Our supporters

Lorraine Baldry OBE 

Lord Bichard of Nailsworth, KCB

Jonathan Caplan KC

Lord Carrington of Fulham

Graham Chase

Professor Barry Gilbertson

Professor Sir Malcolm Grant, CBE

Gillian Guy DBE 

The Hon. Mrs Justice Hogg DBE 

The Baroness Hooper, CMG

Sir Christopher Howes KCVO CB 

Lt. Gen Sir Alistair Irwin KCB CBE 

The Rt Hon. The Lord Neuberger of Abbotsbury 

Professor Sir Denis Pereira Gray, Kt OBE 

Peter Pereira Gray 

Robert Peto

John Plender

Simon Pott

Vicky Pryce 

Sunset on Motorway
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